…but would it have sold any better?

December 4, 2009

Try this odd fact out as a conversation starter. Back in the 1950’s, poet Marianne Moore, recipient of the Pulitzer Prize and a National Book Award, was asked by the head of Ford’s marketing department to submit possible names for their “e” or “experimental” car due to be released in 1958. One of Ms. Moore’s suggestions was the Utopian Turtletop.

And to think they chose the name Edsel over that one. Check out the link at Entertainment Legends Revealed where there is also a piece on Shel Silverstein.


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