A copy writer for Montgomery Ward, May wrote the story for Santa to give away to children visiting the Ward stores. Wards gave away 2.4 million copies of the story, but the war came along and a paper shortage with it. Rudolph didn’t get off the ground again until 1946 when Ward’s reprinted the story and gave away another 3.6 million copies. In 1948 May sent the story to his song-writer friend Johnny Marks and Marks wrote the song Rudolph that Gene Autry sang. The song was a hit!
After leaving Ward’s for about 7 years, May returned in 1958 and stayed until he retired in 1971. Mr. May died in 1976 at the age of 71 in Skokie.
For more information on Rob L. May and Rudolph, see the Evanston History Clipping Files on the third floor of the library or call the Reference Department.