The Scent of Chocolate Makes Money- And Sense

August 2, 2013

chocolateCustomers in a Belgian bookstore were treated to the aroma of chocolate, and as a result, according to researchers and this NPR post, were “40 percent more likely to buy romance novels and cookbooks, and about 22 percent more likely to buy books in other genres.” Belgian researchers, concluding that the smell of chocolate boosts book sales, published their findings in the Journal of Environmental Psychology. Did they really need a study? This is Just further proof that chocolate never disappoints!


Romance: the program

January 23, 2011

 If you are a sucker for the happy ending, if you crave the comfort of a well-told tale of love, if you seek out authors who can satisfy your love of star-crossed couplings, paranormal trysts, romantic suspense, or urban young adult and inspirational romance, then romantic fiction is for you, and you won’t want to miss this February 12 romance fiction program!

Indulge in Romance” will feature a panel discussion by five talented Romance authors, Barbara Binns; urban young adult romances, Julie James; romantic suspense novels based on her experience as a lawyer, Maureen Lang; inspirational romances with a historical twist; Margot Justes; international mysteries, and Patricia Rosemoor, author of fifty Harlequin Intrigue novels as well as books in the contemporary, historical and paranormal sub-genres.

The Saturday program begins at 2 p.m. and includes a Borders Books Shop and Share program, with a percentage of all weekend proceeds benefiting Evanston Public Library. In addition, Romance program attendees can indulge in cupcakes, take part in a raffle of luscious gifts from local merchants, Belgian Chocolatier Piron, Pivot Point Academy, and Benefit Boutique and swap for gently-used romance novels.

Warm up February and Indulge in Romance. Contact Juliette Swett at for details.

Susan M., RA

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