According to Amazon their vinyl record sales are up over 700% in the last 5 years. The company has combined the ability to order albums with the AutoRip feature, which entitles the user to an MP3 version of certain recordings and CD’s. Part of the revival of interest in this older technology is a crowd yearning for the music they grew up with. This ReadWrite article also points out the underlying benefits to Amazon of providing such varied content: they can keep customers connected through offering numerous digital options along with the physical books or albums. They can track purchases and tastes as well.